Understanding how the brain supports visual search in naturalistic environments, where attention and memory must work together to find targets among distractors, requires analysing neural signals where responses overlap in time and multiple environmental variables simultaneously interact. Conventional event-related methods cannot disentangle these overlapping signals, creating a fundamental bottleneck for studying cognition in ecologically valid settings. Here, we seek to isolate activation patterns during a hybrid visual and memory search task in naturalistic scenarios. We show that our deconvolution-based approach applied to coregistered EEG and eye-tracking data resolves this problem, capturing fine grained activation patterns in the temporal response functions (TRFs) for main effects and their interactions. Starting from hypothesis driven models, we replicated established components for visual processing and target detection in a Hybrid Search task with unrestricted eye movements. Moreover, extending our approach to hierarchically larger data-driven models enabled us to explore interactions between the effects that have otherwise been studied separately. We showed that the TRF estimates remained stable with increasing model complexity, supported by improved model performance (Pearson s correlation coefficient) and controlled by the variance inflation factor (VIF). We identified a late activation consistent with the P300 component for target detection, and revealed that missed detections elicited similar but weaker responses, suggesting a more nuanced role than simple detection. These findings demonstrate how deconvolution methods, complemented with robust measures of model performance that support its expansion in features space, can uncover the dynamic interplay of attention and memory processes underlying free-viewing behavior.
Care, D., Gonzalez, J. E., Ison, M. J., Kamienkowski, J. E.
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