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How Maison Schiaparelli pioneered a new form of fashion currency

News article Created on 11 Jun 2026 The Conversation

The Schiaparelli haute-couture brand continues to capitalise on its founder’s erstwhile connections to the artworld and understanding of the cultural zeitgeist

Emanuela Prandelli, Associate Professor of Fashion & Luxury Management, Department of Management & Technology, Bocconi University

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